As we were putting the finishing touches on our new white paper, Creating a Voice-Based Product with a Design Sprint, COVID-19 hit hard. We all know what happened next: disruption on a global scale. As the pandemic continues, the world faces an uncertain future. But we do know this: voice will continue to be an important part of that future.
As 2020 arrived, about one in four Americans owned a smart speaker, according to a survey conducted by NPR and Edison Research. In 2017, only 7 percent did. Six out of 10 people surveyed said they use smart speakers every day or several times a day. Capgemini Research Institute said that half of automobile drivers used voice assistants, and by 2022 73 percent would.
People use voice to do everything from check the weather to shop. During the pandemic, voice has emerged as a way to monitor one’s health: both Alexa and Siri made it possible for someone to self-check for COVID-19 symptoms using their voices, and senior citizens sheltering in place were relying on voice assistants to keep them company.
Companies continue to figure out ways to adopt artificial intelligence-fueled voice assistants for applications such as learning and customer service. And yet, especially in a recessionary economy, businesses might have reservations about investing in voice.
That’s why we wrote Creating a Voice-Based Product with a Design Sprint. This guide, an update to our 2018 edition, shows businesses how to use the test-and-learn design sprint tool to develop voice-based products in a way that mitigates against cost and risk. With design sprints, a product team rapidly develops a product idea, creates a prototype of a minimum lovable product (MLP), and tests it with customers for feedback – or in other words, the version of a new product a business can launch to create customer love with the least amount of effort and expense.
All of this is done within four days instead of months or years. And in case you are wondering: yes, a design sprint can be done virtually in today’s environment of social distancing and remote collaboration. We’re teaching design sprint classes in virtual format right now and here’s a digital tool belt to consider.
Our new guide will teach you:
- How a design sprint works.
- How to get started.
- Who needs to be involved.
- Which activities occur on each day.
- How to remain people-centric.
- What to do post-design sprint.
This white paper is written for anyone who wants to solve today’s business problems by applying technology that puts people first. Voice is not the technology of tomorrow. Voice is here and now. And our white paper will help you succeed.
Download your copy here. We look forward to collaborating with you on your journey.