Why Tech Firms are Developing Augmented Reality Headsets If it seems to you that technology firms are racing to create augmented reality (AR) /mixed reality…
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Apple’s September 10 special event once again triggered speculation that the company was going to unveil an augmented reality headset that would (finally) usher in a big breakthrough for AR....
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Amazon recently published a patent that demonstrates augmented reality’s potential for solving business problems. The patent, “augmented reality assisted deliveries,” is for an application that…
On July 20, the world will celebrate a momentous achievement: when people first walked on the Moon. The widespread media coverage leading up to the…
Image Source: Microsoft Immersive reality experiences such as augmented reality, mixed reality, and virtual reality continue to gain inroads as practical tools for performing complex…
When Apple and Google launched their own augmented reality (AR) software development kits (SDKs) in 2017, the AR ecosystem changed. Giving software developers tools to develop AR experiences gave brands,...
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Augmented reality (AR) feels like it’s on the verge of widespread consumer adoption – and this should excite us! According to eMarketer, nearly 69 million Americans…
IMAGE SOURCE: Magic Leap Just in time for the NBA playoffs, Magic Leap has launched a really cool NBA application with some fun features in partnership with the NBA and...
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In the digital age, how does a business engage people offline in a meaningful way – especially at a time when attention spans are shorter, and your customers are probably...
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IMAGE SOURCE: atap.google.com/soli/ Project Soli is back! As reported recently in The Verge, Google recently gained federal approval to move forward with the development of a technology, code-named Project Soli, that...
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