Image Source: Microsoft Immersive reality experiences such as augmented reality, mixed reality, and virtual reality continue to gain inroads as practical tools for performing complex…
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When Apple and Google launched their own augmented reality (AR) software development kits (SDKs) in 2017, the AR ecosystem changed. Giving software developers tools to develop AR experiences gave brands,...
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Augmented reality (AR) feels like it’s on the verge of widespread consumer adoption – and this should excite us! According to eMarketer, nearly 69 million Americans…
IMAGE SOURCE: Magic Leap Just in time for the NBA playoffs, Magic Leap has launched a really cool NBA application with some fun features in partnership with the NBA and...
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In the digital age, how does a business engage people offline in a meaningful way – especially at a time when attention spans are shorter, and your customers are probably...
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IMAGE SOURCE: atap.google.com/soli/ Project Soli is back! As reported recently in The Verge, Google recently gained federal approval to move forward with the development of a technology, code-named Project Soli, that...
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Two years ago, Apple made a commitment to augmented reality (AR) with the release of ARKit, which made it possible for developers to create AR…
I recently had the opportunity to visit Paris for some client work. Over the weekend, I enjoyed a lot of what Paris offers: unbelievable food, even better wine, and captivating...
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Magic Leap was recently the subject of a scorching article by Brian Merchant of Gizmodo, “The Magic Leap Con,” which dismissed the company as an overhyped vaporware vendor. He’s neither...
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Recently Facebook confirmed that the world’s largest social media platform is building augmented reality glasses, a move that extends Facebook’s reach into consumer hardware. To say the least, Facebook has...
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