It’s hard to believe that not long ago some analysts were asking whether the world was really ready for voice-based products. No one is asking anymore. The 2018 Consumer Electronics Show (CES) might as well be called the Consumer Voice Show. One of the major stories of CES has been the fight between Amazon, Apple, and Google to dominate a rapidly growing ecosystem of products that rely on voice. At CES, the number of products using voice interfaces include:
- Connected cars that work with Alexa to enable drivers to perform tasks such as navigation
- Smart appliances such as washers and dryers that rely on the voice interface to function
- Wearables such as a pair of new augmented reality glasses that rely on Amazon’s Alexa voice assistant to provide hands-free functionality
- A voice-enabled shower
Not surprisingly, more businesses are approaching Moonshot to discuss how to build lovable products that use voice interfaces. To help businesses get started, Moonshot has published Creating a Voice-Based Product with a Design Sprint.
This new guide advocates that businesses adopt a test-and-learn approach to manage the risk and cost of embracing newer platforms such as voice assistants. The test-and-learn approach we use at Moonshot is an adaptation of the design sprint, which we apply in a workshop setting to develop a prototype for a minimum lovable product — or the version of a new product a business can launch to create customer love with the least amount of effort and expense.
Google Ventures popularized the use of the design sprint to reduce the risk of developing new products. With design sprints, development teams create and test product prototypes within a five-day time frame, as outlined by Google Ventures. Our white paper shows you how a design sprint would look for a business formulating a voice-based product.
For the purposes of illustration, we have chosen the hypothetical example of a retailer that wants to examine what role, if any, could voice products play in supporting the improvement of a customer loyalty program. For example, how might voice support functions such as:
- Enrolling into the loyalty program?
- Earning loyalty points?
- Checking the status of a loyalty account?
- Redeeming loyalty rewards?
From there, we show you how a design sprint will help you create a product prototype within five days – or kill ideas that are rejected by your customers within the five-day sprint. The alternative to a process such as the design sprint is flying blind. And the stakes are just too high for a business to guess. I invite you to check out our new white paper and contact us to discuss how to get started succeeding with voice-based products.