Donald Norman, a powerful figure in the history of user experience design, recently triggered some heated conversation when he published a provocative article, “Why I…
Continue Reading
We have a new wild west. Awhile back it was mobile. Then it was social media. Now voice is our wild west. Why is that?…
High-growth companies share one thing in common. Regardless of who their customers are, their business model, and the type of product or industry they’re operating in, they all make a...
Continue Reading
Embracing the voice-first world requires designers to conceive of new ways to research how people interact with devices. And sometimes those new ways have nothing…
Voice, while it is an exciting space, can also be daunting. You’ve heard it said, “voice is the future”. We at Moonshot believe that to…
Chicago Mayor-Elect Lori Lightfoot faces the kinds of challenges common to most major urban areas, including an aging infrastructure and public transportation system. Yet these…
All new products or services start with an idea whether you are an established enterprise or a startup. Your idea could be so new that nothing like it exists. It...
Continue Reading
Innovation is always in season. A few weeks ago, CMO.com published a bulletin that captured succinctly popular perceptions of how businesses innovate. The article reported…
IMAGE SOURCE: teamliquid.net Have you heard of Fortnite? How about PUBG? What’s your understanding of Overwatch? Whether you’ve played these games or not, there’s a good chance you’ve heard them mentioned...
Continue Reading
Product designers know that building prototypes is a useful way to test a product idea. But how polished should the prototype be? Can you use paper for the design, or...
Continue Reading
